What's New

With Jayne 

& Coyote Communications / Coyote Broad
 

Note: It's very difficult to afford to work for free. Consulting is my livelihood, and neither my mortgage company nor the local grocery store accept volunteering hours as payment - I need to be compensated for my consulting time. Please note that I usually cannot do pro bono consulting: creating custom workshops, evaluating your proposal or software, giving you feedback for you new program, writing a chapter for your book, evaluating your CV, etc. Note that  I have free workshops on my YouTube channel, including an introduction to virtual volunteering. All of the materials on my web site are free, including my My Volunteer Management Resources, which are organized like the chapters of a book on volunteer management, so for whatever issue you are facing - lack of volunteers, high volunteer turnover, lack of diversity, etc. - the answer is likely there. If you can't find something on my web site, by all means, email me and ask. If you have a question, by all meas, ask. I am on a LOT of online communities - a good way to get free consulting from me is to post your question, as appropriate, on one of those communities and see if I answer. But just as you wouldn't ask for a plumber or electrician or lawyer to work for free, please don't ask me to. In fact, if you have found the information on my web site or blogs or YouTube channel of value, please consider financially supporting my work.


March 2026


New resource:

Measure the ROI of your nonprofit's volunteer engagement by grading each volunteer activity.
Some organizations want to evaluate ROI (return on investment) regarding volunteer engagement by comparing the cost to the organization for a particular volunteer activity versus how much that volunteer activity brings in in terms of financial donations. I don't think that's a good evaluation method. Instead, here's a method I think is a much better way to judge the ROI of volunteer activities. You can do this evaluation by yourself, as the manager of volunteers, or you can do this as a team exercise with a variety of employees and lead volunteers.


Updated resource:
Ideas for Creating Roles for Volunteers.
A lot of nonprofits, NGOs and other groups struggle with ideas for engaging volunteers. I've got some substantial lists of ideas for volunteer engagement - to support your outreach activities, to support fundraising (beyond just asking them to ask their friends to donate), to help with IT-related issues, and more. There are also ideas here for groups of volunteers and, of course, online volunteers. These roles are based on reality: I've either worked with volunteers in these scenarios or been a volunteer in these scenarios myself.


My availability:
I'm available again for full-time or part-time employment, or short-term consulting, training or presenting. I did some amazing things at the nonprofit organization I worked for most recently and am so ready to get busy with new projects! I'm ready to help improve your communications activities to attract and retain more donors and volunteers and to build more recognition and trust in your community, I'm ready to help improve your volunteer engagement, I'm ready to evaluate your communications and volunteer engagement activities, I'm ready to train your staff, and so much more. Contact me


February 2026


Most of my web site is now mobile-ready, meaning that it will render appropriately on smart phone screens. This has been a long-time coming and is VERY overdue. But being a one-person shop, and my paid work, has regularly interfered with finally getting it done. Well, mostly done. If you haven't looked at most of the pages on your nonprofit's web site, I highly recommend it. And if you think most people are looking at your web site from a laptop or desktop - oh, my, you are overdue for a reality check.

Among the sections I made easier to read on a phone are my blogs from Afghanistan. For six months in 2007, from March through August 2007, I worked in Kabul, Afghanistan, helping a national government ministry there with various communications functions and to help build the capacity of the Afghans I worked with to do their jobs, with a particular emphasis on women government workers. I maintained a blog via a private Yahoo Group for friends and family, and I cleaned up those blogs later for public consumption, publishing them on my web site, because I want to remember my time there, because I want to have a record online of what life was like there for a foreign aid worker in 2007 (in contrast to now), and because, for many years, I hoped it would be helpful to other female aid and development workers that might be going to Afghanistan or any post-conflict zone (I got emails saying it did - thanks for writing). It's surreal to read them now - we were all so full of hope... and not only does that hope for Afghans feel gone, but the careers of many thousands of people in the US in international humanitarian work have been crushed.

With the demise of the volunteer subreddit (it's now just another subreddit for people to ask where to volunteer and a few organizations to recruit volunteers - there are more than 25 of these already on Reddit), I had no where to share all of the volunteer management and volunteerism info I used to share there. I found that r/Volunteerism had been abandoned seven years ago and decided to follow the procedure to become its moderator. And so I am - and am posting almost every day about volunteerism trends, legislation that can affect volunteer engagement, resources regarding volunteer management and more. Join me there. Reddit users are far younger than the people who usually read volunteerism-related info!

My Blogs in January & February 2026

January 2026


Happy New Year!

A new, free resource from me:
Design Checklist: What to Review Before Publishing a Communications Product
Nonprofits produce communications products, online and in print, from web pages to social media to brochures. Whether that product is designed by a professional designer or is designed by someone who has never had a design class, there are certain qualities those products MUST have. And while there are a plethora of online resources that provide excellent guidance on accessibility and usability for online products, like web pages and apps, there is a lack of guidance for how to make print products and graphics associated with social media relevant / necessary, complete, informative, legible for a majority of viewers / readers and understandable for a majority of the target audience. This web page provides simple, easy-to-understand guidance for both designers and those who have the final say on something being published.

December 2025


Making a short video for your nonprofit with just the tech you have.
Most nonprofits, no matter their size, no matter their focus, need at least one short video that succinctly explains their programs and their impact, or a video that shows how the organization engages volunteers. They may also need a video that helps onboard program participants or explains safety measures. Your small nonprofit with just a handful of staff - maybe just a few employees, maybe just one employee, maybe all volunteers (unpaid staff) - may think it cannot make such a video, because it can't afford a professional videographer. In fact, you can, and with just the tech assets you have. This resource takes you step-by-step in how to identify the hardware and software you have right now, via your smart phones and laptops and operating systems, and how you can leverage that very basic technology, as well as the photos you may already have on hand, to create videos you need, from videos of clients explaining the impact of your programs to short videos for Facebook and Instagram reels, Tik Tok, and whatever else shows up as the fun new social media. Note: this is the first tech-focused resources I've created on my web site in YEARS. It's nice to get back to the subject that inspired this web site back in 1996.

If you want to see the video I made for the Habitat affiliate I work for now, the video I made on the cheap, it's linked off the aforementioned page, but here's the link to the video as well..

Creating Roles & Tasks for Volunteers.
A key to retaining volunteers is having roles and tasks well-defined and IN WRITING, so that expectations are clear. This is yet another step to undertake BEFORE you start recruiting volunteers - and if you don't, don't be surprised when you can't keep volunteers and your volunteer engagement flounders. Added challenge: this is NOT the primary responsibility of the manager of volunteers; a variety of employees and leadership volunteers should be creating tasks. This resource now not only has ideas for roles and tasks for volunteers, but also the steps necessary to encourage (require?) staff to do so.

My Blogs in October, November & December 2025


September 2025


Training Staff in Volunteer Engagement (& the risks of not doing so)
Nonprofits, NGOs, government agencies, community groups and more rarely make training employees and lead volunteers a priority when it comes to volunteer engagement. There is an assumption that the hard part of volunteer engagement is recruitment (it's not), and the easy parts are creating volunteer roles, communicating expectations, supervising and supporting volunteers (they aren't easy). There's an assumption that anyone and everyone know inherently, without training, how to do all that's needed to involve volunteers successfully - or that you just simply point volunteers at a pile of work and wish them well. But the reality is that there are specific points about volunteer engagement and support your staff need training on, and  there are very real risks in not providing this training at least yearly.

My Blogs in August & September 2025


July 2025


If you follow me on the social media channel of your choice, you have been kept up-to-date regularly about all that's been going on. But if not, here's what you've missed:




And I've been blogging regularly in May, June & July:


April 2025


Me participating in a volunTOURism activity? Yes, it’s happening! I’m well known in many corners of the Interwebs for speaking out against unethical voluntourism and vanity volunteering. But I'm less known for supporting ethical voluntourism: where local people define the activity and lead it. Where the focus is on educating the visitors so they can become advocates back in their own countries. Where the activity actually creates jobs for local people. Where short-term visitors are kept away from vulnerable people, like orphans, and view wildlife from afar, not interacting with them as though they are pets. Where intercultural learning really does happen. In May 2025, if all goes as planned, I’m going to Paraguay via Habitat for Humanity’s Global Village program. I still have a bit more money to raise to support the local program in Paraguay (would love your support). I'll write about my trip, of course - follow me on the social media channel of your choice to stay up-to-date!

Other blogs in March & April 2025


February 2025


I want to highlight two recent blogs in particular, because I feel it's so, so important right now. One is Your Nonprofit CAN Resist. Here's How. In On Tyranny: Twenty Lessons from the Twentieth Century by Timothy Snyder, he warns “Do not obey in advance”. Yet, I recently watched in horror as a consultant encouraged nonprofits to alter their language, WITHOUT being asked to, regarding diversity, equity & inclusion, to play it safe, to not attract attention, to appease in advance, etc. This is a slippery slope of nonprofits trying to appease and therefore going against what should be their core values and contributing to the success of people that want to wholly and ultimately undermine their work. There’s a point where nonprofits need to stand up for their core values despite the consequences. This may be it.

Another is Your nonprofit WILL be targeted with misinformation; prepare now. Nonprofits, no matter how small, no matter how beloved, need to be thinking about their strategy NOW for if and when they are targeted by misinformation. It doesn’t matter what your nonprofit’s mission or size: it can be a target for misinformation, on a local or even national level. And given the current Presidential administration, the power of misinformation should never be under-estimated.

Other blogs in January & February 2025


January 2025


Happy New Year!

For the first time in many months, I've created a new resource on my web site for nonprofits: How Your Nonprofit Can Have a Wikipedia Page (& if it can't, why not). Not every nonprofit, NGO, charity, cause-based initaitive, etc., needs a Wikipedia page. And not every nonprofit will qualify to have a Wikipedia page. But if you feel your nonprofit deserves a Wikipedia page, or you want certain Wikipedia pages to mention your nonprofit or some prominent person associated with your nonprofit, this resource is for you. As someone that's created more than a dozen Wikipedia pages that have not been deleted, I know what I'm talking about. 

You may have already noticed some changes to my web site - that I'm not updating certain sections anymore, like the section on addressing misinformation in community and humanitarian initiatives, Or the pages on database management for nonprofits. A lot of information on those pages is timeless - that's the primary reason I'm keeping them up even though I'm no longer updating them, because I think they are still helpful. Another is that I think they might be helpful to academics. But I'm scaling back which sections of my web site I'm updating because it's just to much effort, entirely unfunded, to keep them up-to-date. I'm focusing more these days on my paid work and on my travels and personal interests.

I have every intention of continuing to update most of my content regarding communications for nonprofits and volunteer engagement, as well as my advice for volunteers or people who want to volunteer. And you can continue to find me almost daily on various social media channels.

You can find me online on these social media channels (and I update them far more than I do my web site):

like me on Facebook     Mastodon logo    Bluesky logo    follow me on Reddit    follow me on LinkedIn     view my YouTube videos



December 2024


I have substantially updated some of the social media management advice pages on my web site, as the social media landscape has changed so drastically in the last year in particular:

Nonprofit Organizations, NGOs, Charities & Online Social Networking: Advice for Getting Started or to Keep Going.
There are a lot of nonprofits using social media (Facebook, Instagram, LinkedIn, the site formerly known as Twitter, BlueSky, Mastodon) and online communities just like they use their web sites: to post to press releases or event announcements, just as a one-way form of communication. And if that's how your nonprofit, NGO or government agency is using social media, then your organization is missing out on most of the benefits you could gain from such, like new donors and volunteers, returning donors and volunteers, greater awareness in your community regarding your work, etc. Social media platforms are all about engagement. This guide is meant to help you know what you should be doing, at minimum, to manage your organization's social media activities - even if you are an all-volunteer organization with a tiny budget.

Daily, Mandatory, Minimal Tasks for Nonprofits on Social Media.
There are certain tasks that a nonprofit, NGO, government agency or other mission-based organization should be doing every day, or most every day, on social media to make using such worthwhile: to build trust in your work, to attract more volunteers and financial donors, to keep your current volunteers and financial donors, to attract media attention, and to ensure your organization is seen as relevant and credible by elected officials and the general public. That's what this page is for. I broke these must-do tasks down into the most simple, basic list as possible - these tasks take minutes, not hours, a day.


October, November & December 2024 blogs



August 2024


I did a webinar for the Beyond Africa Podcast in August (on YouTube) about careers in international development, including the United Nations. Here is a link to the resources I referred to in this webinar, as well as the slides - I compiled all of my resources regarding how to work abroad or how to volunteer abroad and put them all on this page for the webinar. 


July, August & September 2024 blogs




July 2024


PRICE DROP on The LAST Virtual Volunteering Guidebook paperback!! I have less than 10 paperback copies left and once these are gone, they are GONE, and the paperback book will be available only at Amazon for a higher price!


May 2024


Affirmation that this is web site is created & managed by a human (and why you should post a similar affirmation on your web site and create a public statement on how you use artificial intelligence).

In June, I will be the keynote speaker at the Volunteer Engagement Leadership Conference, hosted by Minnesota Alliance for Volunteer Advancement (MAVA). This is my first in-person speaking engagement since before the COVID pandemic! More about my workshops and speeches and how you can book me.


April, May & June 2024 blogs



March 2024


My two part time jobs and several personal projects have resulted in my not updating my online channels as much as I have in the past. Some things I've been up to:


January, February & March 2024 blogs



2023, 2022. 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011 & 2010 Blogs (index of titles, by reverse date, latest to oldest)
 
What was new prior to January 2024 (announcements made prior to the last entry on the "What's New" page you're reading now.

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Disclaimer: No guarantee of accuracy or suitability is made by the poster/distributor. This material is provided as is, with no expressed or implied warranty.


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Permission is granted to copy, present and/or distribute a limited amount of material from my web site without charge if the information is kept intact and without alteration, and is credited to:

Jayne
                    Cravens & Coyote Communications,
                    www.coyotecommunications.com

Otherwise, please contact me for permission to reprint, present or distribute these materials (for instance, in a class or book or online event for which you intend to charge).

The art work and material on this site was created and is copyrighted 1996-2026
by Jayne Cravens, all rights reserved
(unless noted otherwise, or the art comes from a link to another web site).