Revised with new information as of October 24, 2006


 
Don't Just Ask for Money!

 
What happens when a person clicks on your organization's "Support Us" or "How to Help" link? For too many groups, this link leads to information only on how to make a credit card donation.

In addition to information on financial donations, this page should also provide:

For those who do fill out a form on your site to make a donation, do you also offer a field on the form for the person to give feedback about your organization's programs or activities? Don't just ask for information needed to process their donation; ask for information that can help donors feel more of a part of your organization and its mission.

Supporters of nonprofit organizations don't want to give just donation, and then only hear from the groups again when more money is needed; they want to feel a part of your organization, and feel like you value more than their cash. The Internet makes it easier than ever to give potential supporters a heightened sense of involvement with your organization -- with little extra work on your part.

Also see this document on using your web site to demonstrate your credibility and transparency -- that's the first step in using the Internet to fund-raise!

Further advice on using the Internet to raise funds.

 
The Above Information was originally featured in the Tech4Impact newsletter.

 
Return to the index of resources for "Community Relations, With and Without Technology"

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