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Community Relations / Engagement, With & Without Technology

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This section of my web site offers a range of advice and examples regarding community (public, media, volunteer, donors, government, partner, etc.) relations / engagement, both with and without computer and networking technology.

The advice is focused on nonprofit, NGO and government staff (paid employees and volunteer) who aren't the most tech-savvy people in the world, and who don't have intensive training in public or media relations or using tech-related tools but are expected to master these activities as part of their jobs.

This section of my web site is also focused on those who need to think about and explore emerging technologies as part of their outreach efforts, but who need advice written in very human, accessible, non-technical language.

Two documents (Basic Fund-Raising for Small NGOs serving the developing world and Basic Press Outreach for Not-for-Profit and Public Sector Organizations), are written in such a way that it can be used by NGOs working in the developing world who have little access to computer or Internet technologies.

  • Basic Press Outreach for Not-for-Profit and Public Sector Organizations
    Like fund raising, press relations is an ongoing cultivation process. Your agency strategy for press coverage needs to go beyond trying to land one big story -- you want the press to know that you are THE agency to contact whenever they are doing a story on a subject that relates to your mission. These are basic, low-cost/no cost things you can do to generate positive attention from the media.

  • Advice for Taking Photos in the Developing World
    While working in Kabul, Afghanistan, I developed a MS Powerpoint for staff on taking photos in the field. The communications office at this particular initiative relies heavily on all staff, particular Afghan staff, no matter what their job titles, to take photos whenever possible at events and workshops and during project site visits. This is because many staff are prohibited from traveling to certain parts of Afghanistan; international staff are sometimes prohibited from leaving Kabul altogether. This presentation/training touches on both the kinds of photos needed and how to take photos in a culturally-sensitive manner. This presentation is focused on a specific program and a specific country (Afghanistan), but maybe by changing the photos and a bit of text, it could work for you?

 


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    Disclaimer: No guarantee of accuracy or suitability is made by the poster/distributor. This material is provided as is, with no expressed or implied warranty.

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