COMMENTARY:
Please, No More Volunteer-Matching Web Sites

Here is a phrase I think I could live the rest of my life without reading or hearing again:

"A new web site has been launched to match non-profit organizations and volunteers."

If the phrase applied to a country other than those in North America, to the United Kingdom, or to Australia, maybe I would be impressed. If it served a country in Africa or the Middle East, I would be QUITE impressed. But, unfortunately, new volunteer matching services keep being launched to serve the same countries, usually the United States, and offer nothing new. The new sites crowd a field of already-existing volunteer matching sites, most of which are underutilized by volunteer hosting organizations.

Organizations that involve volunteers do not have the resources to use all, or even most, of these volunteer matching sites. They are going to choose one, maybe two, and they are usually going to stick with using only that one or those two sites, as they have invested much time in using such and are probably already well-served by such.

I always wonder: did the people and organizations who keep launching these new volunteer matching sites ever look to see if, perhaps, others already exist?

Please, no more volunteer matching sites for North America. There are plenty. In fact, in my opinion, there are too many. If you insist on launching such a site, I offer this advice:

• Research what is already out there. Visit the most popular volunteer matching sites and assess what audience you think the site is not serving, or what service the site is not offering, but is very much needed.

• Distinguish your service from what is already out there. Make it focused on a more narrow geographic area, or focused only on organizations with certain types of mission statements, or with features that the other services do not have.

• Get agreements with a core-group of volunteer-involving organizations, committing them to use your newly-launched service. Their involvement will add credibility to your effort. Representatives from at least some of this core group should serve on your advisory committee for this volunteer matching service.

• Don't try to create a database of volunteers available to help organizations, rather than a database of opportunities for people to sign up for, unless you can guarantee that the people in your volunteers database will update their information, particularly regarding their availability, at least monthly .

• a site with a database of organizations, where each can update their information to talk about the impact volunteers have for their organizations and clients. The information would never be out-of-date, and the information could help other organizations get ideas on new ways to involve volunteers.

• a site that offers a searchable database allowing organizations to share their volunteer policies, forms and other materials as models for other organizations. Organizations would be thrilled to use such a database to find sample volunteer orientations, volunteer applications, and other policy documents.

• a site that offers legal and professional commentaries about state and national laws that could (and do) affect the involvement of volunteers.

• a site that lists all of these volunteer-matching sites, and allows users to comment about each, rate the effectiveness and usefulness of each, etc. The site could also offer advice on how to use volunteer-matching databases.

Agree with me? Disagree? Why not contact me?

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