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Consulting by Jayne Cravens

Specializing in communications, capacity-building services and strategy development for
not-for-profit organizations (NPOs), non-governmental organizations (NGOs), civil society, grass roots organizations,
and public sector agencies, including government offices and educational institutions
(altogether, these organizations comprise the mission-based sector).
Services for for-profit companies / corporations / businesses are also available.

My approach to consulting is people-centered. I start with a lot of research and listening, to fully identify the needs of an organization, initiative, or sector, and to fully understand the desired outcomes. That listening never ends - feedback and information is welcomed throughout the process. I do not limit myself to learning only from senior or headquarters staff; people on the "front lines," people who may not consider themselves as part of communication/community involvement or management activities, often hold the key to a successful strategy. I also do not follow a set, absolute formula for consultations; every situation is unique, and my efforts are tailored to such.

One of my particular strengths is transforming complex concepts and texts into easier-to-read documents, reports and presentations, and introducing innovative or controversial ideas to audiences in practical, less-confrontational terms. I also am able to leverage the very limited resources of organizations, including those in developing countries, to achieve their goals relating to media relations, community outreach, volunteer involvement and donor relations, and to help to build the capacity of such organizations to continue in these activities long after I have moved on. I began in public relations long before the Internet became the essential tool of today, and I have maintained those no-tech/low-tech skills and sensibilities while, at the same time, becoming an internationally-recognized expert regarding online communities and online outreach.

I have worked with groups on the local, regional, national and international level, and have worked extensively with multicultural, diverse audiences, international aid workers, low-income communities, and those who are traditionally socially-excluded. I have a solid background in working with people with widely differing belief systems and personal circumstances. 

For short-term assignments (less than six months), I have both the willingness and ability to work onsite in an environment with limited infrastructure and resources.

Focus on Capacity-Building

Capacity-building for nonprofit organizations/NGOs/civil society means giving people the skills and resources to most effectively and efficiently address the organization's mission, and to help the organization be attractive to new and continuing support from donors and volunteers. Capacity-building is essential for nonprofits/NGOs/civil society to fulfill their potential to improve lives, to allow all people to have the means to pursue their educational, professional and personal dreams, and to protect and celebrate cultures and the environment. My goal in such a consultation is to build the capacities of staff and volunteers to successfully engage in communications and community involvement efforts long after I have moved on.

Consulting services for nonprofits / NGOs / civil society / government agencies include:

  • designing, supporting and directing activities (training, facilitation) to build the capacity of staff regarding,
    • public/media relations, marketing, message development and reporting for clients, partners, the press, the general public and internal staff, with an eye to influencing opinions and perceptions,
    • involving / engaging the local community / stakeholders,
    • involving / engaging local or international volunteers, onsite or online,
    • partnership development / cultivation / relations,
    • grant research and grant writing basics,
    • management / governance basics,
    • creating and sustaining online communities, and
    • improving and expanding customer service and client support.

  • strategy-development and management regarding
    • public/media relations, marketing, outreach, message development and reporting for clients, partners, the press, the general public and internal staff, with an eye to influencing opinions and perceptions,
    • programs and projects,
    • partnership cultivation / relations,
    • involving / engaging the local community / stakeholders, both via traditional means and online,
    • volunteer involvement/community engagement/stakeholder engagement,
    • creating and sustaining online communities, and
    • improving and expanding customer service and client support.

  • evaluating
    • project, program and organizational effectiveness,
    • public / media relations activities, including social media and online activities,
    • community media and community technology projects,
    • projects to build people's capacities regarding communications,
    • marketing/outreach activities and campaigns, including health communications,
    • internal communications,
    • volunteer involvement / community engagement schemes,
    • funding proposals,
    • web sites regarding use by potential and current supporters (donors, volunteers, members, etc.),
    • online communities, use of online social media, and other online activities, and
    • theatre/theater - related activities as a tool for development/education

  • research. You can see my academic / research work at my profile on Most of the academic articles that have cited my work regarding virtual volunteering are listed at my Google Scholar account 

  • advising on the creation or expansion of virtual volunteering/online community/online engagement programs, including online mentoring programs, in support of an organization's mission or project goals

  • creating or advising on the creation of online curricula about volunteer management or public relations (particularly on a grass roots level)

  • leading or facilitating onsite or online discussions, or teaching onsite or online workshops, on any of the aforementioned subjects

  • writing or editing text for strategy documents, project proposals, funding proposals, speeches, web pages, brochures, annual reports, podcasts or other publications (while my web site and blog are in American English, I can write in British English).

  • résumé / CV consulting services for those wishing to move into a career with nonprofit or international aid organizations

To know when I have developed a new resource, found a great resource, published a new blog, published a new Tech4Impact newsletter, upload a new video, or my travel plans & training dates, use any of the following social media apps to follow me:

like me on Facebook   follow me on Twitter     subscribe to my blog     subscribe to Facebook status updates via RSS     add me to a GooglePlus circle

I no longer provide workshops on the basics of virtual volunteering; if you are interested in this subject, I encourage you to purchase The Last Virtual Volunteering Guidebook: Fully Integrating Online Service into Volunteer Involvement, written by me and Susan Ellis. It provides detailed information that will guide you through virtual volunteering - and is far cheaper to purchase than to book me for a training on the subject. 

Consulting services for for-profit companies / corporations include:

Here is a list of my workshops to date, onsite or online.


I charge either by the hour or a flat fee by project, depending on the consultation or workshop. Charges vary depending on the length of the consulting, how much new material I am asked to develop or how much I need to customize or rewrite materials or presentations, how much travel is involved (if any), etc.

Note that I always require that all travel costs (including travel to and from airports from my home, hotels or consultation sites) to be covered by the client. Because of past problems regarding travel reimbursements, I now require clients to pay all airline and hotel costs up front, or to provide a stipend upfront for me to pay the costs (I will not pay airline or hotel costs and then wait for reimbursement).

A great way to lower your costs regarding hiring me as a consultant is to help me book other consulting gigs in your geographic area; having multiple clients in one area helping to pay travel costs, instead of just one agency, can make it much more affordable. Another way to lower your costs is to view my what's new page or my public calendar to see if I might already be traveling to your area.

I will do pro bono workshops ONLY if they are 45 minutes or less and I can do such via webinar (such as via WebEx), between 9 a.m. and 5 p.m. my time (Pacific Coast/Oregon) , with no travel on my part, and are regarding a subject matter I have presented on before. Sorry, but I no longer do onsite pro bono workshops, even in Portland (I'm sorry, but I just cannot afford it!).

For a quote regarding my services, please contact me with your full name, the full name of your organization, the dates you have in mind, however general, and as much detail as possible regarding your needs and what kind of consultation on my part you have in mind. Please be as detailed as possible.

Also see a list of workshops and panel discussions I have lead for various organizations, and for international, national and major regional conferences.

For updates about my availability and announcements of new resources on this web site, visit the Jayne Blog. The Jayne Blog is available via RSS feed. Or, subscribe to Tech4Impact, my free monthly e-mail newsletter.

You can also check my public calendar regarding my availability. 

In addition to consulting, I will also consider full-time or part-time employment that involves: project management or communications (public affairs and marketing) management for an organization working in international development or international affairs, serving women, building capacities among under-served populations, protecting or improving the environment, or building civil society. I am willing to relocate for the right position. For my Curriculum Vitae, please contact me.

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The art work and material on this site, including this page, was created and is copyrighted 1996-2015
by Jayne Cravens and Coyote Communications, all rights reserved
(unless noted otherwise, or the art is a link to another web site).